I run Meta ads for lead generation businesses, and I run them to revenue.
I am Anand Andhalkar, a freelance Meta ads manager and media buyer with seven years hands on. I have built, launched, scaled and optimized full funnel lead generation campaigns across 26+ client ad accounts at up to $300,000 a month in combined spend, for B2B and B2C businesses in the US, UK, UAE and India.
- Campaign and ad set structure against your funnel and budget
- Where your spend is going and what it is actually buying
- Creative angles in market, and the ones missing from the account
- Audience, geo and placement setup
- Tracking and lead quality, the part most audits skip
- The single fix I would make first, and why
Three ways a lead generation account stalls
The quality gap
The scaling wall
Creative burnout
The numbers behind the method
Media buying first, measurement underneath it
Campaign and media buying
- Full funnel structure across cold, warm and retargeting
- Budget pacing, bid strategy and scaling thresholds
- Geo, DMA, audience and placement testing
- Advantage+ used where it earns its place
- Daily optimization, not weekly check ins
Creative systems
- Angle, offer and objection testing
- AI assisted concept and copy production
- Refresh cadence set by frequency and decay
- Winners documented and rebuilt, not just paused
Signal and measurement
- Pixel plus Conversions API with correct deduplication
- Event Match Quality above 8
- fbclid captured at submission, stored on the contact
- CRM stages and closed won sent back to Meta
What a month of account management looks like
Account architecture
Daily optimization
Creative briefs and copy
Audience and geo strategy
Landing page and offer input
Reporting to revenue
Most media buyers stop at the campaign
- Scales by raising budgets on the same structure
- Tests headline and image variations of one idea
- Reports spend, clicks and form fills, then calls it performance
- Recommends server side tracking, then hands it to your developer
- Blames creative fatigue when lead quality drops
- Scales through structure, pacing and thresholds decided before the budget moves
- Tests distinct angles, offers and objections against each other
- Reports cost per qualified lead and cost per closed deal
- Implements Pixel, CAPI, deduplication and Event Match Quality myself
- Traces a quality drop to its cause, then fixes the cause
Where I have delivered
Home Services and Lawn Care
Healthcare and Clinics
Lending and Financial Services
Hospitality and Local Services
How an engagement runs
Review the account
Rebuild the account
Test and scale
Report to revenue
Two engagements worth describing in full
$300,000 a month across Florida and Georgia
25+ accounts, up to $65,000 a month combined
Who this is for, and who it is not for
- You want an operator in the account daily, not an advisor on a monthly call
- You are already spending on Meta and lead quality is where it hurts
- You sell with a sales process, so a form fill is not the sale
- You have a CRM, or you are willing to put one in place
- You can give me ad account and Business Manager access
- You want a one week test to find out whether Meta works
- You cannot share CRM outcome data, because the measurement gap then stays open
- You need ecommerce catalog and shopping campaigns, which is not what I do
- You want ads run without changing anything about tracking
Answers before you book
Twenty minutes. I look at your account structure, where your spend is going, the creative in market, your audience and geo setup, your tracking and your lead quality. Then I tell you what I would fix first. No deck and no pitch. If nothing is broken, I will tell you that.
I run it. I am in the ad account daily, moving budgets, cutting losers, briefing creative and rebuilding structure as the account grows. I have run 26+ client accounts at up to $300,000 a month in combined spend, so this is operator work rather than consulting.
If you have an in house team and want me advising instead, that is a different arrangement and worth a conversation.
Daily optimization and budget pacing. New creative angles briefed and written on a set cadence rather than when performance drops. Structure rebuilt when the account outgrows it. Audience, geo and exclusion maintenance. One reporting review with you covering cost per lead, cost per qualified lead and cost per closed deal.
I brief and write it, and produce concepts and copy variations with AI assistance so the pipeline never runs dry. I test distinct angles, offers and objections against each other rather than color variations of one idea.
If you have raw footage, photography or an existing brand kit, I work with it. If you do not, we start from what can be produced quickly and build from there.
Scaling thresholds get set before the budget moves, so increases are triggered by numbers rather than by optimism. Structure is built to absorb spend across cold, warm and retargeting, and geo segmentation gives room to expand without stacking budget onto one learning phase.
The other half is measurement. If Meta only ever hears about form fills, scaling buys more form fills.
Yes. I capture fbclid at form submission and store it on the contact record, then send CRM stage events and closed won events back to Meta through Events Manager Datasets as offline conversions. That is what makes delivery optimize toward booked and closed rather than toward raw leads.
I work with HubSpot and GoHighLevel most often, and I can work with any system that exposes its data.
Yes, on a white label basis. I stay behind your brand, work inside your reporting, and deal with your team rather than your client unless you want otherwise.
Structure and tracking fixes usually land inside the first two weeks. After that, delivery needs enough conversion volume to relearn, and a fair comparison needs at least one full sales cycle. Anyone promising a result faster than your own sales cycle is guessing.
To start I need ad account and Business Manager access, access to the site or landing page builder, CRM access, and a willingness to share outcome data.