10+ Years Experience | B2B SaaS Growth

Your fractional Head of Growth for B2B SaaS.

I help B2B SaaS founders and leadership teams build the organic growth system they actually need, without hiring full time. SEO, content, CRM, and measurement, owned end to end by a senior operator with 10 plus years inside SaaS.

Most early stage and growing SaaS companies do not need another agency, another tool, or another consultant who hands off to junior staff. They need one senior operator who can see the full system, fix what is broken, and deliver the work alongside the team.

That is the role I take.

When Growth Starts Feeling Harder Than It Should

If you are running a B2B SaaS company between seed and Series B, you have probably reached the stage where:

Your traffic is growing but the leads are not converting at the same rate.

Your content is being published but it is not ranking, and it is not generating pipeline.

Your CRM is full of leads, but the lifecycle workflows were built in pieces and never connected.

Your team is busy, but nobody can clearly explain which channel is driving revenue.
You have tried agencies, freelancers, or a junior in house hire, and the results have been inconsistent.

This is not a talent problem. It is not a budget problem. It is a system problem.

When SEO, content, CRM, and measurement are not designed as one connected engine, growth becomes a series of disconnected activities that look like work but do not produce predictable results.

My role is to fix that.

Three Ways to Start

I work with a small number of B2B SaaS clients at a time, as a fractional Head of Growth.

Each engagement is built around the real state of your business, not a generic playbook.

1. Fractional Head of Growth

A senior operator embedded into your business as the person responsible for the full organic growth system. SEO architecture, content production, CRM workflows, lifecycle automation, measurement, and reporting. Strategy and execution in one person.

2. Growth System Audit

A focused audit of your current growth system. Where leads come from, where they break, what is being measured, what is being missed, and what to fix first. You receive a documented system map, a prioritized 90 day roadmap, and the exact next steps your team can execute.

3. Project Engagements

Specific projects with a defined start and end. SEO architecture rebuild, content engine setup, CRM workflow redesign, attribution and measurement framework, or website conversion optimization.

Why Founders Work With Me

Founders bringing me into their business usually have three things in common.

They have already tried agencies and freelancers and have not seen the results they expected.

They do not want another layer of management between strategy and execution.

They need a senior person who can both see the whole growth system and do the actual work.
That is the role I take. One operator. Direct contact. Strategy and execution owned in the same place. No account managers, no junior staff, no handoffs.

10 plus years of building organic growth systems for B2B SaaS. Full stack ownership of SEO, content, CRM, lifecycle, and measurement. Senior operator only. No junior handoff. Direct work with you and your team.

My Expertise

I have built and operated growth systems across the full B2B SaaS stack. This breadth matters when the real problem is not in one channel, but in how the channels fail to connect.

SEO and Content Architecture Systems

Technical SEO, keyword and topic architecture, content production systems, editorial workflows, internal linking strategy, and organic measurement.

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Funnels and Conversion Systems

Website conversion optimization, landing page architecture, demo flow design, and friction reduction across the buyer journey.

CRM and Lifecycle Automation

HubSpot, Salesforce, Pipedrive, and Customer.io workflow design. Lead scoring, lifecycle stages, nurture sequences, and sales handoff automation.

Lead Generation Systems

Inbound channel strategy, content led acquisition, and paid media integration with organic systems.

Analytics and Measurement

GA4, Mixpanel, attribution frameworks, source to revenue tracking, and reporting systems leadership teams can actually use.

Marketing Operations

Tool stack design, integration architecture, and the operational infrastructure that keeps marketing reliable as the team grows.

How an Engagement Works

Every engagement follows the same three phase structure.

Phase 1. Diagnose the System

The first two to four weeks are focused on understanding what is actually happening inside your growth system.
Customer journey, channel performance, content engine state, CRM health, measurement integrity, and where execution is breaking. The output is a clear map of what is working, what is broken, and what to prioritize.

Phase 2. Design the Operating Plan

A practical 90 day roadmap with prioritized work, ownership, measurement, and execution rhythm. Three priorities, not fifteen.
Clear enough that your team can execute against it without weekly reinterpretation.

Phase 3. Execute and Stabilize

The work gets done. SEO architecture, content production, CRM workflows, measurement systems, whatever the audit identified as the highest leverage. By the end of the engagement, your team has a documented working system they can run without me.

Ready to fix what is actually blocking your growth?

[email protected]

The first step is a 30 minute consultation. No pitch. We discuss your current growth system, where it is breaking, and whether a fractional engagement makes sense for your business.

If it is the right fit, we move forward. If it is not, you walk away with a clearer view of your growth system either way.