About

I am Anand Andhalkar, a Meta ads manager and media buyer.

Seven years hands on. 26+ client ad accounts. Up to $300,000 a month in combined Meta spend across the US, UK, UAE and India. I work with lead generation businesses, B2B and B2C, where a form fill is never the sale.

I work alone, by choice. You deal with the person who is actually in the ad account, not an account manager passing your question to a junior buyer.

Pune, India. Remote worldwide.

7+ years hands on in Meta Ads Manager

26+ client ad accounts managed

US, UK, UAE and India

Solo specialist, no account managers

Years hands on

0 +

Client ad accounts managed

0 +

Peak combined monthly spend

$ 0

Markets worked in

Background

Seven years, in short

I have spent seven years inside Meta ad accounts, and almost all of it on lead generation rather than ecommerce. That means healthcare and clinics, real estate, home services and lawn care, hospitality, B2B SaaS, local services, and lending and financial services.

The range runs from single location businesses on tight local budgets to a US home services brand spending $300,000 a month across Florida and Georgia, and a portfolio of 25+ client accounts running at the same time.

Running that many accounts at once is what led me here. Two accounts can post the same cost per lead and have completely different businesses behind them. The only way to tell them apart is to follow the lead past the form, which is why I spend as much time in CRMs and Events Manager as I do in Ads Manager.

How I work

Four things you can hold me to

Principle 01

Numbers before opinions

Creative preferences, audience hunches and platform folklore all lose to data. If we disagree on something, we test it and let cost per qualified lead settle the argument.

Principle 02

I implement, I do not just advise

Pixel, Conversions API, event deduplication, CRM events and landing pages. If it needs doing, I do it rather than writing a recommendation and waiting on your developer.

Principle 03

One person, in the account daily

You get the person who runs the campaigns. No account manager relaying your question, no rotating team, no junior buyer learning on your budget.

Principle 04

Reporting you can argue with

Cost per lead, cost per qualified lead and cost per closed deal in one place. If a number looks wrong to you, it can be traced back to where it came from.

Work worth describing

The two engagements I get asked about

Home services, United States

$300,000 a month across Florida and Georgia

A US home services and lawn care brand. Multiple ad accounts run in parallel, ad sets geo targeted and segmented by DMA and service area, budgets paced and scaled daily at that spend level. Website based lead generation instead of native lead forms, on conversion optimized landing pages wired to Pixel, Conversions API and GA4.

$300K

Monthly budget

Multi

Ad accounts

DMA

Segmentation

Daily

Optimization

Multi account portfolio

25+ accounts, up to $65,000 a month combined

Healthcare, real estate, hospitality, SaaS and local services run simultaneously across five categories. B2B healthcare leads under $20 CPL targeting chiropractors, physical therapists and multi location clinics. B2C real estate leads under $4 CPL.

25+

Accounts

<$20

B2B CPL

<$4

B2C CPL

What I actually do, in detail

Media buying

Campaign architecture

Budget pacing

Scaling thresholds

Advantage+

Geo and DMA targeting

Placement testing

Retargeting flows

Funnel analysis

Creative

Angle testing

Offer testing

Ad copywriting

AI assisted production

Refresh cadence

A/B testing

Measurement and reporting

Meta Pixel

Conversions API

Event deduplication

Event Match Quality

Offline conversions

GA4

Google Tag Manager

Looker Studio

HubSpot

GoHighLevel

Landing pages

WordPress

Elementor

Instapage

Unbounce

Core Web Vitals

Form design

Practicalities

How working together actually runs

Where I am

Pune, India, working remotely with clients in the US, UK, UAE and India. Seven years of running accounts across those time zones, so overlap is a scheduling question rather than a problem.

How we talk

Email first at [email protected], plus whatever call cadence suits you. Async by default, so the account gets worked on rather than discussed.

What each month holds

Daily account work and budget pacing, new creative angles briefed and tested, and one reporting review covering cost per lead, cost per qualified lead and cost per closed deal.

Free account review

Have a look at your account with me

20 minutes. I will look at your account structure, tracking setup and lead quality, and tell you what I would fix first.

Or email [email protected]