A media buyer your clients never meet.
Engagement
Ongoing partnership
Best for
Agencies with client relationships and no senior buyer
Visibility
None. Entirely behind your brand
Capacity
25+ accounts run simultaneously, proven
Starts with
A conversation about one account, not ten
Four things that make white label actually work
I stay invisible
I work inside your reporting
One point of contact
Tracking comes with me
Three kinds of agency this works for
Answers before you get in touch
I do not, unless you ask me to. Default is that I talk to your team and your team talks to the client. If you want me on a call as a specialist under your brand, that is fine too. Your call, made once, then followed.
I have run 25+ simultaneously, so the number is not usually the limit. What matters more is how much of the tracking work each account needs at the start, since that is front loaded. Tell me the pipeline and I will tell you what is realistic.
Whatever arrangement you already have with your clients stays as it is. I work inside your Business Manager structure rather than moving anything into mine.
No. If you want that in writing, I will sign it. It is a reasonable thing to ask for and refusing to put it on paper would tell you something.
That often works well. I take the structure, scaling and tracking decisions, they run the day to day execution and learn quickly. Several agencies use it as a way to train someone without risking client accounts.