Meta Ads Management

I run your Meta ad account. All of it, every day.

A monthly engagement where I own the whole account: structure, creative testing, budget pacing, scaling decisions, and the measurement layer underneath all of it. The tracking work is included as standard. I do not run an account where I cannot see what happened to the leads.

Seven years hands on, 26+ client ad accounts, and up to $300,000 a month in combined Meta spend across the US, UK, UAE and India.

At a glance

Engagement

Monthly, ongoing

Best for

Businesses already spending on Meta where lead quality is the problem

Includes

Pixel, Conversions API and CRM event setup as standard

Reporting

Cost per lead, cost per qualified lead, cost per closed deal

Starts with

A free 20 minute account review

Who this is for

For accounts where volume was never the problem

If you need someone to prove Meta can generate leads at all, this is the wrong engagement. This is for accounts already producing leads that are not converting well enough.

Cost per lead is fine, cost per customer is not

The dashboard looks healthy and the sales team does not agree. Nothing in the ad account can tell a booked appointment from a wasted phone call, so delivery keeps buying the same person.

The account stopped scaling

It held at $200 a day and fell apart at $2,000. Budget went up, structure stayed the same, learning reset, and cost per lead climbed with the spend.

Creative gets refreshed, results do not

New images, new headlines, same idea underneath. Frequency climbs, click through rate falls, and the account decays on a schedule you could set a calendar by.

The standing work

What runs every month

Not a retainer where the account gets opened twice a week and a report gets emailed on the last Friday.

Account architecture

Campaign and ad set structure rebuilt when the account outgrows it, not left alone because it worked once.

Daily optimization

Budgets paced, losers cut, winners scaled against thresholds set in advance rather than reacted to.

Creative briefs and copy

New angles briefed and written every month, produced with AI assistance so the pipeline never runs dry.

Audience and geo strategy

Service areas, DMAs, exclusions, retargeting windows and lookalikes maintained as the account changes.

Landing page and offer input

Page structure, form design and offer feedback, because the ad is only half of your cost per lead.

Reporting to revenue

Looker Studio reporting on cost per lead, cost per qualified lead and cost per closed deal, reviewed with you.

How it runs

Four phases, in this order

Review and plan

I audit structure, spend allocation, creative in market, audience and geo setup, tracking and lead quality, then write what I would fix and in what order.

Rebuild and instrument

Structure, audiences, geo and budgets rebuilt to take spend. Pixel, Conversions API and CRM events fixed at the same time. Signal fixes usually land inside the first two weeks.

Test and scale

New creative angles into market on a set cadence. Budgets moved against thresholds decided before the increase, so scaling does not reset learning.

Report to revenue

Looker Studio reporting that puts cost per lead, cost per qualified lead and cost per closed deal in one place, reviewed with you rather than emailed at you.

Included

Everything the engagement covers

No line item below is an add on, and none of it is quoted separately later.

Media buying

Full funnel structure, cold, warm and retargeting
Campaign and ad set rebuilds as the account grows
Budget pacing and bid strategy
Scaling thresholds set before budgets move
Geo, DMA and service area segmentation
Audience, placement and exclusion management
Advantage+ used where it earns its place
Daily optimization at any spend level

Creative

Angle, offer and objection testing
Ad copy written for each angle
AI assisted concept and variation production
Refresh cadence set by frequency and decay
Winners documented and rebuilt, not just paused
Landing page and offer feedback

Measurement and reporting

Meta Pixel and Conversions API implementation
Event deduplication that holds
Event Match Quality above 8
fbclid captured at submission, stored on the contact
CRM stage and closed won events fed back
Offline conversions through Events Manager Datasets
GA4 and Google Tag Manager configuration
Looker Studio reporting to closed deals

Proof

Run at this scale, and at the other end of it

Home services, United States

$300,000 a month across Florida and Georgia

A US home services and lawn care brand. Multiple ad accounts run in parallel, ad sets geo targeted and segmented by DMA and service area, budgets paced and scaled daily at that spend level. Website based lead generation on conversion optimized landing pages wired to Pixel, Conversions API and GA4.

$300K

Monthly budget

Multi

Ad accounts

DMA

Segmentation

Daily

Optimization

Multi account portfolio

25+ accounts, up to $65,000 a month combined

Healthcare, real estate, hospitality, SaaS and local services run simultaneously across five categories. B2B healthcare leads under $20 CPL targeting chiropractors, physical therapists and multi location clinics. B2C real estate leads under $4 CPL.

25+

Accounts

<$20

B2B CPL

<$4

B2C CPL

Worth saying before you book

Take this engagement if

You want an operator in the account daily, not an advisor on a monthly call
You are already spending on Meta and quality is the bottleneck
You sell with a sales process, so a form fill is not the sale
You have a CRM, or you are willing to put one in place
You can share what happened to the leads after they arrived

Do not take it if

You want a one month test to find out whether Meta works
You cannot share CRM outcome data, which leaves the measurement gap open
You need ecommerce catalog and shopping campaigns, which is not what I do
You want the campaigns run without changing anything about tracking
You already have a strong in house buyer, in which case the audit or the tracking project fits better

Questions

Answers before you book

Do you need access to my CRM?

Yes, and this is the one requirement I will not work around. Without CRM outcome data I can optimize toward form fills and nothing more, which is the exact problem this engagement exists to solve.

I work with HubSpot and GoHighLevel most often, and I can work with any system that exposes its data.

Will you rebuild my account from scratch?

Only if it needs it, and the review tells us which. Some accounts have sound structure and a broken signal layer, where rebuilding the campaigns would throw away learning for no reason. Others have structure that cannot absorb the budget being put through it, and no amount of optimization fixes that.

Who writes the ads?

I do. I brief and write the angles, offers and copy, and produce concepts and variations with AI assistance so the pipeline never runs dry. If you have raw footage, photography or a brand kit, I work with it. If you do not, we start with what can be produced quickly.

How much of the budget goes to testing?

It depends on your volume and your cost per lead, and it gets decided with you rather than set as a fixed percentage. An account producing hundreds of leads a month can carry far more testing than one producing thirty, and treating both the same is how testing budgets get wasted.

Can you work alongside my in house team?

Yes. If you already have someone strong in the account, the audit or the standalone tracking project is often the better fit, and I will say so rather than pushing this engagement at you.

What reporting do I get, and how often?

Looker Studio reporting covering cost per lead, cost per qualified lead and cost per closed deal in one place, plus one review each month where we go through it together. If a number looks wrong to you, it can be traced back to where it came from.

Free account review

Start with twenty minutes on your account

I will look at your account structure, tracking setup and lead quality, and tell you what I would fix first. If this engagement is not what you need, I will tell you that too.

Or email [email protected]