Free tool, no email required
Score your Meta lead quality setup in three minutes.
Sixteen questions about your tracking, your CRM loop, your structure and your creative system. You get a score out of 100, the four things I would fix first, and no email gate in front of any of it.
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Meta Lead Quality Scorecard
Find the gaps Meta cannot see.
Answer 16 checks across tracking, CRM feedback, account structure and creative. You will get a weighted score, section-by-section health, and a practical priority plan based on your answers.
3 min16 checks
100 weighted points
Action plan at the end
100 weighted points
Action plan at the end
0 of 16 answered
01
Signal and tracking
The Conversions API is live alongside your Pixel, not just the Pixel on its own.
Event deduplication is configured and you have verified it is working.
Event Match Quality is above 8 for your main conversion event.
You can say exactly which conversion events Meta is receiving right now.
Meta and GA4 report conversions within a margin you can explain.
02
The lead quality loop
fbclid is captured at form submission and stored on the contact record.
CRM stage changes are sent back to Meta as events.
Closed won deals are sent back to Meta as offline conversions.
You can state your cost per qualified lead, not just cost per lead.
03
Structure and scaling
Scaling thresholds are decided before you raise a budget, not after.
Structure separates cold, warm and retargeting rather than mixing them.
Geo or service area segmentation matches how the business really sells.
You know cost per closed deal by campaign, not just at account level.
04
Creative system
At least three genuinely distinct angles are running, not variations of one idea.
Creative refresh is triggered by frequency and click through decay, not the calendar.
Losing creatives are documented with a reason, not just paused and forgotten.
0
out of 100
Score
Top priorities
What is already working
Your 7-day cleanup plan
Get these checked by me
Copied
Reading your score
What each band actually means
80 to 100
Strong
Better shape than most accounts I open. The remaining gaps are refinements, not repairs.
60 to 79
Solid with gaps
The most common result. Basics hold, the loop back from the CRM does not, so quality drifts while cost per lead looks fine.
35 to 59
Leaking
Cost per lead and cost per customer are moving in different directions, and the gap widens as you spend more.
0 to 34
Critical gap
The account cannot tell a buyer from a form filler. Scaling it buys more of the wrong person, faster.
The weighting is not arbitrary. Signal and the CRM loop carry 65 of the 100 points, because those are the two areas where a broken setup is invisible on the dashboard and expensive in the bank account.
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