Anand Andhalkar respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains what information may be collected when you visit this website, submit a form, request a Meta Ads account review, use a website tool, or otherwise contact Anand Andhalkar. It also explains how that information may be used, shared, stored, and protected.

By using this website, you acknowledge the practices described in this Privacy Policy.

1. Who is responsible for your information

The website and services described on it are operated by:

Anand Andhalkar
Pune, Maharashtra, India
Email: [email protected]

For privacy-related questions, requests, corrections, deletion requests, or concerns about personal information, contact the email address above.

2. Information that may be collected

The information collected depends on how you interact with the website.

Information you provide directly

When you contact me or submit a website form, I may receive information such as:

• Your name

• Email address

• Business or company information

• Website or landing page URL

• Industry

• Approximate Meta advertising spend

• CRM information

• Information about advertising, tracking, lead quality, or marketing problems you want reviewed

• The subject and contents of messages you send

• Any other information you voluntarily provide

The general Contact form may also collect the enquiry topic and message you submit.

Information collected automatically

When you visit the website, certain technical information may be collected automatically, including:

• Internet Protocol address

• Browser type

• Device type

• Operating system

• Pages visited

• Referring page or website

• Approximate geographic location derived from technical information

• Date and time of visits

• Interaction with website pages

• Advertising or campaign identifiers

• Cookie and similar technology identifiers

• Conversion and event information

This information may be collected through server logs, cookies, analytics tools, advertising technologies, and similar systems.

3. How information is used

Personal information may be used to:

• Respond to enquiries

• Review requests submitted through the website

• Provide a requested Meta Ads account review

• Assess whether my services are suitable for your business

• Communicate about potential or existing work

• Deliver services where an engagement has been agreed

• Understand how visitors use the website

• Improve website usability, content, and performance

• Measure marketing and advertising performance

• Measure form submissions and other website conversions

• Diagnose technical problems

• Protect the website from spam, fraud, misuse, or security threats

• Maintain appropriate business and administrative records

• Comply with legal, regulatory, tax, accounting, or contractual obligations

Information will not be used for purposes that are materially incompatible with the reason it was collected unless permitted by applicable law.

4. Legal grounds for processing

Where applicable privacy law requires a lawful basis for processing personal information, the basis may include:

Consent

Consent may be used for optional analytics, advertising technologies, marketing communications, or other processing where consent is legally required.

You may withdraw consent where applicable.

Steps requested before entering into a contract

If you contact me about Meta Ads management, an audit, tracking implementation, white label work, or another service, information may be processed to respond to your request and evaluate a potential engagement.

Performance of a contract

If you become a client, information may be processed where necessary to provide the agreed services.

Legitimate interests

Information may be processed for legitimate business interests such as responding to business enquiries, improving services, maintaining website security, preventing fraud, measuring business performance, and managing business operations, where those interests are not overridden by applicable privacy rights.

Legal obligations

Information may be processed or retained where required to comply with applicable laws, regulations, lawful requests, accounting obligations, tax requirements, or legal proceedings.

5. Cookies and similar technologies

This website may use cookies, pixels, tags, server-side events, and similar technologies.

These technologies may support:

• Essential website functionality

• Website security

• Analytics

• Performance measurement

• Advertising measurement

• Conversion tracking

• Understanding how visitors use the website

• Improving marketing effectiveness

Where applicable law requires consent, non-essential analytics and advertising technologies should only operate according to the choices made through the website consent mechanism.

You can also manage cookies through your browser settings. Blocking certain technologies may affect some website functionality or measurement features.

6. Services and technology providers

The website may use third-party technology and service providers to operate the site, process enquiries, analyse performance, deliver email, secure infrastructure, and measure advertising.

These may include the following categories and services.

Meta Platforms

The website may use Meta Pixel and Meta Conversions API.

These technologies may allow information about website visits, page interactions, advertising identifiers, browser information, conversions, and submitted events to be shared with Meta for purposes such as:

• Advertising measurement

• Attribution

• Campaign optimisation

• Audience measurement

• Understanding advertising performance

The Conversions API may transmit certain event information from the website or server environment to Meta.

Meta processes information according to its own terms and privacy practices.

Google

The website may use:

• Google Analytics 4

• Google Tag Manager

Google Analytics may process information about website usage, device information, pages visited, interactions, session information, and similar analytics data.

Google Tag Manager may be used to manage website tags and measurement technologies.

Where required, analytics and advertising-related Google technologies should respect the consent choices provided through the website.

WordPress and Elementor

The website is built using WordPress and Elementor.

Elementor forms may process information that you voluntarily submit through Contact, Book a Review, or other website forms.

Submitted information may be transmitted to an email account and may also be stored within website infrastructure depending on the active configuration.

Email services

Website enquiries may be delivered to and handled through Proton Mail.

Email providers may process message content, sender information, recipient information, and related technical data as necessary to provide email services.

Hosting and infrastructure

Website hosting, server management, security, backup, content delivery, and infrastructure providers may process technical information necessary to host and operate the website.

This can include server logs, IP addresses, diagnostic information, backup data, and security information.

CRM and business systems

If a customer relationship management or business system is connected to a website form or used during an enquiry or client engagement, submitted information may be stored or processed within that system.

Examples may include systems used for:

• Lead management

• Client communications

• Project administration

• Sales follow-up

• Reporting

• Service delivery

Only information reasonably necessary for the relevant business purpose should be transferred.

7. Meta advertising and conversion measurement

The website focuses professionally on Meta advertising and conversion measurement, and website activity may therefore be measured using Meta advertising technologies.

Where Meta Pixel or Conversions API is active, event information may include interactions such as:

• Page views

• Form submissions

• Completed enquiries

• Conversion events

• Campaign or advertising identifiers

• Browser and device information

• Technical identifiers used for matching or measurement

These technologies are used to understand whether advertising and marketing activities result in meaningful website actions.

They are not intended to collect passwords, payment card numbers, medical records, or other information that should not be transmitted through advertising measurement systems.

8. Forms and enquiries

Information submitted through a website form is used primarily to respond to the enquiry or provide the requested interaction.

The Book a Review form may ask for additional business information so that the account review can be relevant and so that I can understand the context of the request.

Submitting a form does not create a client relationship, guarantee acceptance of an engagement, or require either party to enter into a commercial agreement.

Please do not submit sensitive personal information that is not necessary for your enquiry.

9. Marketing communications

I may contact you in response to an enquiry or where communication is reasonably connected to a requested service or existing business relationship.

Promotional email marketing will only be sent where permitted by applicable law.

Where marketing communication is based on consent, you may withdraw that consent.

You may also request that promotional communications stop by contacting:

[email protected]

10. Sharing of information

Personal information may be shared where reasonably necessary with:

• Website hosting and infrastructure providers

• Analytics providers

• Advertising and measurement platforms

• Email providers

• Website software providers

• CRM or business administration providers

• Professional advisers such as accountants or legal advisers

• Contractors or service providers supporting business operations

• Government authorities or regulators where disclosure is legally required

I do not sell personal information for money.

Certain disclosures to analytics or advertising platforms may be treated as a sale, sharing, targeted advertising, or similar activity under some privacy laws. Where applicable, users should be provided with the controls required by those laws.

11. International data transfers

Some technology providers used by this website operate internationally.

As a result, personal information may be processed in countries other than the country where you live.

Where applicable law requires safeguards for international transfers, appropriate contractual, organisational, technical, or legally recognised transfer mechanisms should be used by the relevant service providers.

12. Data retention

Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected, including legitimate business, legal, accounting, security, and recordkeeping needs.

Retention periods may vary depending on the type of information.

For example:

• Enquiry information may be retained while an enquiry remains active and for a reasonable period afterwards

• Client information may be retained for the duration of an engagement and any legally required recordkeeping period

• Email correspondence may be retained where necessary for business records

• Analytics data may be retained according to the configured retention settings of the relevant analytics platform

• Security and server logs may be retained for a limited period for security, troubleshooting, and operational purposes

Information may be deleted or anonymised when it is no longer reasonably required.

13. Data security

Reasonable technical and organisational measures are used to protect personal information against accidental loss, misuse, unauthorised access, disclosure, alteration, or destruction.

However, no internet transmission, website, email system, or storage system can be guaranteed to be completely secure.

You should therefore avoid sending confidential or highly sensitive information through general website forms unless specifically requested and an appropriate secure method has been provided.

14. Your privacy rights

Depending on where you live and the law that applies to your information, you may have rights relating to your personal data.

These may include the right to:

• Ask whether personal information about you is being processed

• Request access to your personal information

• Request correction of inaccurate information

• Request completion or updating of information

• Request deletion or erasure of information

• Object to certain processing

• Request restriction of certain processing

• Withdraw consent where processing is based on consent

• Request portability of information where applicable

• Opt out of certain advertising or tracking activities where applicable

• Make a complaint to an appropriate privacy or data protection authority

• Exercise other rights available under applicable privacy law

Some rights are subject to legal limitations and may not apply in every situation.

To make a privacy request, email:

[email protected]

Please provide enough information to identify the relevant records and understand your request.

Reasonable identity verification may be requested before fulfilling a privacy request.

15. European Economic Area and United Kingdom visitors

If you are located in the European Economic Area or United Kingdom, applicable data protection laws may provide additional rights regarding the processing of your personal information.

Where consent is required for non-essential cookies or similar technologies, you should be able to make a choice before those technologies are used in a manner requiring consent.

You may also have the right to lodge a complaint with the data protection authority responsible for your location.

16. India privacy rights

Where Indian data protection law applies, individuals may have rights concerning access to information about processing, correction, updating, completion, erasure, grievance redressal, consent withdrawal, and other rights provided by applicable law.

Requests may be submitted to:

[email protected]

17. Children

This website and the professional services described on it are intended for businesses and adult professionals.

The website is not intentionally directed at children, and I do not knowingly seek personal information from children through the website.

If you believe that a child has submitted personal information through the website, contact me so that the information can be reviewed and, where appropriate, removed.

18. Third-party websites

This website may contain links to websites, platforms, or services operated by third parties.

I do not control the privacy practices, security, content, or policies of third-party websites.

When you leave this website, the privacy policy of the relevant third party will apply.

19. Changes to this Privacy Policy

This Privacy Policy may be updated when website functionality, technology providers, business practices, or legal requirements change.

The latest version will be published on this page and the “Last updated” date will be revised.

Material changes may also be highlighted where appropriate.

20. Contact

For questions about this Privacy Policy or the handling of personal information, contact:

Anand Andhalkar
Maharashtra, India
[email protected]