Four ways to work with me.
Monthly engagement, full account ownership
One time paid audit, yours to implement
Specialist implementation, one project
I run accounts behind your brand
Every engagement runs on the same three layers
Campaign and media buying
- Full funnel structure, cold, warm and retargeting
- Budget pacing, bid strategy, scaling thresholds
- Geo, DMA, audience and placement testing
- Daily optimization, not weekly check ins
Creative systems
- Angle, offer and objection testing
- AI assisted concept and copy production
- Refresh cadence set by frequency and decay
- Winners documented and rebuilt
Signal and measurement
- Pixel plus CAPI with correct deduplication
- Event Match Quality above 8
- fbclid captured and stored on the contact
- CRM stages and closed won sent back to Meta
Pick the one that fits where you are
Meta Ads Management
- Account architecture and rebuilds
- Daily optimization and budget pacing
- Creative briefs, copy and angle testing
- Audience, geo and placement strategy
- Pixel, CAPI and CRM event setup included
- Landing page and offer feedback
- Looker Studio reporting to revenue
- One reporting review each month
Meta Lead Quality Audit
- Account and campaign structure review
- Event, Pixel and CAPI audit
- Creative and angle gap analysis
- Prioritized fix list, in order
Conversion Tracking and CAPI Setup
- Pixel and CAPI with deduplication that holds
- Event Match Quality above 8
- fbclid captured at submission, stored on the contact
- CRM stage and closed won events fed back
White Label for Agencies
- Invisible, entirely behind your brand
- Works inside your existing reporting
- Multi account capacity, 25+ run at once
- Direct with your team, not your client
Start here if this sounds like you
Leads arrive, sales says they are junk
Spend is climbing, performance is not
Tracking has never been right, and nobody owns it
You are an agency needing a buyer who stays invisible
The same three steps, whichever service you end up on
The free review
A written plan
Start on the highest impact fix
Answers before you book
Most people should start with the free review, because the answer depends on what your account is actually doing. If leads are arriving but quality is poor, the audit is usually the right first step. If spend is climbing and structure is the bottleneck, the monthly engagement is. If you already have a buyer you trust, the tracking project on its own may be all you need.
Yes. Conversion Tracking and CAPI Setup is a standalone project. Pixel and Conversions API with deduplication that holds, Event Match Quality above 8, fbclid captured at submission and stored on the contact record, and CRM stage and closed won events fed back through Events Manager Datasets.
Your existing buyer keeps running the campaigns. They will just be buying against much better information.
Whichever the account needs, and the review tells us which. Some accounts have sound structure and a broken signal layer, in which case rebuilding the campaigns would throw away learning for no reason. Others have structure that cannot absorb the budget being put through it, and no amount of optimization fixes that.
Then the tracking project or the audit is usually the better fit. I am not interested in arriving to tell a competent in house buyer they are doing it wrong. Most of the time they already know what is broken and have not had the time or the access to fix the measurement layer.
I stay behind your brand, work inside your reporting, and deal with your team rather than your client unless you want otherwise. I have run 25+ accounts simultaneously across healthcare, real estate, hospitality, SaaS and local services, so multi account capacity is not a constraint.
Ad account and Business Manager access, access to the site or landing page builder, CRM access, and a willingness to share outcome data. The last one matters most, because without it the measurement gap stays open no matter which service you pick.