Results

Seven years of numbers, and how each one was measured.

Every figure on this page comes from accounts I ran personally. Where a number has a condition attached, the condition is written next to it rather than in a footnote.

Peak combined monthly ad spend

$ 0

Client ad accounts managed

0 +

B2B healthcare cost per lead

Under $ 0

B2C real estate cost per lead

Under $ 0

Across the US, UK, UAE and India, in healthcare, real estate, home services, hospitality, B2B SaaS, local services and lending.

Two engagements in full

The work behind the two biggest numbers

Home services and lawn care, United States

$300,000 a month across Florida and Georgia

A US home services and lawn care brand running website based lead generation rather than native lead forms. Multiple Meta ad accounts run in parallel at a combined monthly budget of $300,000, optimized daily at that spend level.

$300K

Monthly budget

Multi

Ad accounts

States

Daily

Optimization

What the work involved

Conversion optimized landing pages instead of native lead forms
Meta Pixel, Conversions API and GA4 wired from the start
Ad sets geo targeted and segmented by DMA and service area
Budget pacing and scaling thresholds set for high daily spend
Daily optimization across every account in the group

Multi account portfolio

25+ accounts, up to $65,000 a month combined

A portfolio of more than twenty five client accounts run simultaneously across healthcare, real estate, hospitality, B2B SaaS and local services, with combined monthly budgets reaching $65,000.

25+

Accounts at once

$65K

Combined monthly

Where the published figures come from

Healthcare and clinics

Under $20 CPL

B2B lead generation targeting chiropractors, physical therapists and multi location clinics. Cost per lead held under twenty dollars at that targeting depth.

Real estate

Under $4 CPL

B2C lead generation at volume. Cost per lead held under four dollars while keeping the lead definition tight enough to be worth calling.

Home services and lawn care

$300,000 a month

Peak combined monthly ad spend across multiple accounts in Florida and Georgia, segmented by DMA and service area.

I have also run accounts in hospitality, B2B SaaS, local services and lending. I do not publish figures for those, because the ones I could publish would be cherry picked and you would have no way of knowing.

The uncomfortable part

What these numbers do and do not mean

Most agency results pages skip this section. It is the section that tells you whether the numbers above are worth anything.

What is true about them

Every figure comes from an account I personally managed, and each one is a real number from a real reporting period rather than a best ever day.

What they are not

They are not averages across every client, and they are not a forecast for your account. A cost per lead is a function of your offer, your market and your competition as much as of the media buying.

What I cannot show you

Client names, account screenshots with identifiable data, and revenue figures that belong to somebody else. Anything I did show you without permission would tell you exactly how I would treat your data.

What to do about that

Ask me on the call. I will walk through the structure, the tracking setup and the reasoning behind any of these engagements in as much detail as you want, live and unedited.

Client words

This section is deliberately empty

“Anand did great work on our Meta ad campaigns. Easy to work
with, knew what he was doing, and I would hire him again
without hesitation.”

Rick
Florida and Georgia

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